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{ Category Archives } Internet Marketing

Instant messaging on the internet

There have been several attempts to create a unified standard for instant messaging: IETF’s SIP (Session Initiation Protocol) and SIMPLE (SIP for Instant Messaging and Presence Leveraging Extensions), APEX (Application Exchange), Prim (Presence and Instant Messaging Protocol), the open XML-based XMPP (Extensible Messaging and Presence Protocol), and OMA’s (Open Mobile Alliance) IMPS (Instant Messaging and [...]

Mailing lists guidelines

The following guidelines are offered as a statement of Internet standards and best current practices for proper mailing list management. There must be a simple method to terminate a subscription. Mortgage mailing list administrators must provide a simple method for subscribers to terminate their subscriptions, and administrators should provide clear and effective instructions for unsubscribing [...]

Email marketing strategy for your business

Many companies have turned to cost effective online communication methods such as email marketing to reach and engage their customers. Looking ahead, companies will continue to invest in email marketing. According to well established research companies such as Forrester and JupiterResearch, email marketing spending runs into the billions both in the United States and in [...]

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