Skip to content

Mailing lists guidelines

The following guidelines are offered as a statement of Internet standards and best current practices for proper mailing list management.

There must be a simple method to terminate a subscription.

Mortgage mailing list administrators must provide a simple method for subscribers to terminate their subscriptions, and administrators should provide clear and effective instructions for unsubscribing from a mailing list. Mailings from a list must cease promptly once a subscription is terminated.

There should be alternative methods for terminating a subscription.

Telemarketing list administrators should make an “out of band” procedure (e.g., an email address to which messages may be sent for further contact via email or telephone) available for those who wish to terminate their mailing list subscriptions but are unable or unwilling to follow standard automated procedures.

Undeliverable addresses must be removed from future mailings.

Mailing list administrators must ensure that the impact of their mailings on the networks and hosts of others is minimized. One of the ways this is accomplished is through pruning invalid or undeliverable addresses.

Mail volume must take recipient systems into account.

List administrators must take steps to ensure that mailings do not overwhelm less robust hosts or networks. For example, if the mailing list has a great number of addresses within a particular domain, the list administrator should contact the administrator for that domain to discuss mail volume issues.

Steps must be taken to prevent use of a mailing list for abusive purposes.

The sad fact is that mailing lists are used by third parties as tools of revenge and malice. Mailing list administrators must take adequate steps to ensure that their lists cannot be used for these purposes. Administrators must maintain a  telemarketing lists of email addresses from which all subscription requests are rejected. The purpose of the suppression list would be to prevent forged subscription of addresses by unauthorized third parties. Such suppression lists should also give properly authorized domain administrators the option to suppress all mailings to the domains for which they are responsible.

The nature and frequency of mailings should be fully disclosed.

List administrators should make adequate disclosures about the nature of their mailing lists, including the subject matter of the lists and anticipated frequency of messages. A substantive change in the frequency of mailings, or in the size of each message, may constitute a new and separate mailing list requiring a separate subscription.

Internet Marketing Permalink

Successful Web Market Plan

What is web-marketing? Why does your business need it?

The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

1: Keyword strategy

Keyword research must be done to find out what people are actually typing into the search engines.

Of course, it will be important to analyze the competition and your current keywords on an ongoing-basis.

The really important number is the amount of traffic each keyword generates.

Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

2: Targeted pages to channels or main audience constituencies

The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in the correct direction and offer them the content they were initially looking for by doing this search query?

3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in the content itself of the page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making the text interesting and useful to your visitors.

Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for the purpose of search engine ranking only ; but rather, one must take into consideration the importance of contextual relevancy and content usability.

4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish the success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

5: Content creation and freshness

Your site needs to grow its content to increase its search marketability, relevancy and ranking.

Indeed, the more fresh content your site has, the more likely it will come up in search results, and the more your audience will come back to your web site.

6: Integrating your online and offline marketing campaigns

Think about ways of reinforcing the conversion of new prospective leads to consumers.

This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.

7: Link Campaign

You need to get relevant sites to link to your web site.
Partner with sites that have good relevant content related to your business and that are the authority or are popular in your field.

These 7 habits will help in increasing the success of your online presence.
It is important to ensure you have the right resources committed to your web site and allocate the appropriate budget to maintaining and promoting it.

Don’t just build your web site and wait!

Market Strategy Permalink

Some dirty tricks of webhosting industry

1. Server Hardware : Many webhosting providers take low-end consumer desktop computers, install a server operating system, and sell these systems to less-informed clients as “servers”. These consumer-grade systems simply aren’t up to the job. the standard is using only business-grade, server-class hardware from different manufacturers including Supermicro, Compaq and Dell, redundant power supplies, high-end SCSI disks with RAID options, multiple network cards, extra cooling, and tape backup drives. These options allow for reliability, uptime, and confidence.

2. Network Hardware : We have seen providers using home-office routers, switches, and hubs that can be bought at Best Buy or Circuit City for the majority of their network. This equipment limits performance, manageability, redundancy, and is generally of a lower build quality. the right choice is entire network backbone-composed of high-end routers and switches from Cisco. standard network is fully switched and redundant to provide for connectivity that is free of collisions and packet loss. Dual power supplies in our equipment keep our network up and running in case of hardware failure.

3. Network Connection : Many hosting providers advertise that they have OC-12s and OC-48s. Don’t buy it. How many $19.95/mo hosts could really afford $100,000-300,000/mo in network connectivity? Simple answer: probably none. They’re just inflating themselves to hide their shortcomings.

4. Bandwidth Quality :Can increase web hosting rating There’s a new bandwidth provider offering bandwidth at a price less than 10% of what other providers are charging, but there’s a catch – low network and peering quality. That means you have to settle for slow transfer speeds, packet loss, and unreliability. The bandwidth shoud have very high quality peering arrangements, ensuring that your data gets from point A to point B without jumping all over the country before it finds a peering point. You do get what you pay for.

5. Invisible Data Centers : Many mom-and-pop hosting providers operate out of a larger provider’s data center. This is perfectly acceptable, but the practice of calling such a data center one’s own should raise eyebrows. If a hosting provider is deceitful about whose data center their servers are located in, can you trust them about anything else they say? web hosting directory is vital element.

6. Monthly Data Transfer Charges : There has been a trend to charge “only $0.10 per megabyte!” or a similar dollar amount. What many people don’t realize until it’s too late is that $0.10/MB is $100/GB. A $800 surprise bill would put a dent in many peoples’ budgets. Other providers may charge by blocks of transfer. For example, if you are alotted 10 GB/mo and use 15 GB/mo, you could be charged for a 25 GB block.

7. Bandwidth Rate Limiting : Most server activity is between 9am and 7pm while people are at work or school. After hours, usage dips until the morning. Some providers rate-limit so you can only use x amount of bandwidth. For example, 40 GB/mo at some providers means that your connection is rate-limited to 0.125 Mbps, or roughly 10% of a cable modem. Not very fair, is it?

8. 24/7 Support : Providers who advertise 24/7 support are probably betting that nobody will bother to contact them at 3am. Other providers define 24/7 support as an email address with an autoresponder.

web hosting Permalink

  • Categories

  • Recent Posts

  • Best links